Word mark
If your brand name has sufficient distinctive character and therefore does not exactly describe which products or services you provide, you choose to apply for the word mark.
Device mark
Does your brand contain no text, such as letters, numbers or other characters, but rather a specific icon or image element, then you should choose this type of brand.
Logo
If your brand name is descriptive, you choose this brand where the name and image element are requested together. Also choose this type of brand if the text has a specific layout (font, color or strange characters).